SME Training

SMEs are key drivers of economic and job stability. Efforts to understand and improve the digital skills and capabilities of SMEs are an important lever to foster entrepreneurship, enable innovation, create and sustain employment, and promote global competitiveness.

Business digital skills encompass a wide range of high level professional capabilities that enable an organisation to leverage ICTs. The skills and competences considered as part of a digital skills repertoire have been broadened to include strategic management skills, operational management skills, soft skills, and business related skills in addition to specialised and practical technical skills.

Participation by SMEs in digital skills training is substantially constrained by time, scheduling, cost and content. SMEs’ priorities vary over time. Our focus on SMEs explicitly includes start-ups and early stage SMEs to impart e-Skills. The changing business environment presents particular challenges for SMEs in terms of their responsiveness to the market, globalisation, and keeping abreast of technological advances.

UDAAN SKILL agenda and upskilling initiatives are well positioned to continue promoting and supporting indigenous SMEs to develop their digital skills repertoires, enabling them to compete in a global marketplace.

SME Workshop:

For SMEs to go global, they definitely need to go digital. Be it developing your own website or trying to promote their product online or for generating leads for their business, they definitely need to understand how this medium works.

Day 1 program

  1. Website Planning & Development
  2. Search Engine Optimization
  3. PPC Advertising & Google Adwords
  4. Google Analytics
  5. Social Media Marketing

Day 2 program

  1. Digital Marketing Overview
  2. Search Engine Optimization
  3. PPC Advertising & Google Adwords
  4. Google Analytics
  5. Social Media Marketing
  6. Mobile Marketing
  7. Content Marketing
  8. E-mail & Lead generation
  9. Affiliate Marketing

Basic Learning

  1. How to create an email ID to getting an online presence on Google Search.
  2. How to utilise search advertising, so that products and services reach the right people.
  3. How to learn self-paced video tutorials.

Key benefits to SMEs

  1. Business to exist and survive – Online!
  2. Avoid the expenses to be made towards middlemen
  3. Increase in public outreach, leading to a rise in reputation
  4. Better online ranking, helps to earn more trust.
  5. Readiness for the favorable onslaught of IoT.
  6. Better connect with the consumers for searching & shopping for goods/ services.
  7. Better connect using Google Maps.

Important Key Learnings

  1. e-Commerce retails exports
  2. Incentives and benefits for e-commerce exports
  3. Export Promotion Scheme & Duty Drawback

UDAAN SKILL is DIPP recognized start-up under start-up India initiative (DIPP3607) and presently incubated at Indian Institute of Foreign Trade, New Delhi. We are also an official Training Partner of Smart NSDC (PMKVY).